With a bachelor of science in digital media and advertising and public relations, Lauren Creekmore-Peabody is a young blogger and influencer on Instagram and the LikeToKnow.It platform. At her blog, called LC Life & Style, Lauren Creekmore-Peabody publishes images and posts on lifestyle topics so her readers can shop and stay current with the latest fashion, fitness, and home décor trends.

Lifestyle blogging is a possible career or hobby for people who enjoy sharing their experiences and style. However, many beginners start blogging without a plan, which makes it harder for audiences to find and read their content. A tip to avoid this situation involves amateur bloggers choosing a niche based on topics that interest them.

The subject of lifestyle is broad, and some common niches include self-care, beauty, home décor, family, and travel. Since lifestyle blogging can be very competitive, the blogger must bring a new perspective on the chosen topics. An example of a popular lifestyle blog is The Financial Diet; although it discusses many issues, it focuses on helping women with budgeting and finance.

Both amateur and professional bloggers must engage in content planning. After deciding on a niche, a tip is to outline blog post ideas directly and indirectly related to the niche, always referring back to the readers’ needs and interests.